hame.ca

In an article in the UK's Sun tabloid, McDonald's has been accused of preferring skinny people over fatties in their marketing campaigns. It's in a memo they allegedly sent to a casting company.

Well, duh. I mean, they're supposed to be all about 'healthy choices,' now, aren't they? Recently McDonald's central command ordered store-level robots to stop recommending supersize meals to customers--without removing said items from the menu. They're also serving baked submarine sandwiches and offering more salads. Doesn't change the fact that McDonald's is responsible for a lot of the tubbiness evident in North America's kids today.

All this being said, I don't think McDick's has ever featured overweight people in their ads, print or television - so how is this story new? In fact, no one except plus-size clothing stores and fad diet companies use overweight people in their marketing. Fat doesn't sell. But this little controversy-rehash demonstrates how McDonald's as a multinational is so open to criticism these days.

Useful Links:
Super Size Me: A Film of Epic Portions
McSpotlight Anti-McDonald's Group
Chicken McHead+Neck
snopes.com search for "McDonald's"

Now, here's something that really scares me: McDonald's Toys

"Kids will have a ball running their very own neighborhood McDonald's complete with play food when they use the McDonald's Food Cart. This colorful restaurant cart is sure to provide endless hours of make-believe fun with realistic cooking sounds, opening drive-up window and plenty of storage space for food and accessories."

Well, that's just _super_ so not only will your child probably eat at McDonald's, and quite possibly work at one for his first job, he can practice doing so in his play area at home.